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About Fragment Design

Founded in Tokyo in 2003 by Hiroshi FujiwaraFragment Design functions more as a multidisciplinary design agency and "cultural archive" than a traditional fashion brand. It operates as a tiny three-person team, eschewing internal manufacturing to focus on high-impact collaborations.

The "Fragment style" is defined by understated iteration rather than radical innovation, often described as the "Duchamp of streetwear" for its ability to recontextualize ordinary items into covetable pieces. Its signature aesthetic relies on minimalist color palettes (typically black, white, and royal blue) and the strategic placement of its iconic double lightning bolt logo.

About the Designer

Hiroshi Fujiwara is a Japanese designer, musician, and producer widely revered as the "Godfather of Streetwear" and the architect of the Harajuku scene.

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At Wear43way, we guarantee all our products are 100% authentic and in brand-new condition unless otherwise stated in the product description. Shop our selection of Human Made products on our online shop or at our physical store in HK today.

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